Tile Guard Packaging

The Tile Guard brand has existed for many years, and the company wanted to produce a premium line of stone and tile care products for Lowe’s Home Improvement stores. We worked with the sales and marketing departments to create two distinct labels. The top is a premium brand of floor and counter care products. The final layout allows the consumer to easily recognize the purpose of the 28 products in this line. The middle packaging design is for counter care. Some of the text treatments and metallic inks from the Tile Guard premium line are also used on these labels, though the product manager wanted the items to stand apart from the flooring products and quickly reveal these as cost friendly counter care products.